Fogo de Chão®: “Meat Dreams” Campaign
Tasked with showcasing the temporary offering of Bone-In Beef Shank on their Brunch menu, we created a beef themed spa kit and social media campaign to drive revenue and traffic during the holiday season.
My team art directed, shot, and edited the photography and animations for this activation. This was then followed by the design of a social media campaign, creating buzz around the Beef Shank’s return to the menu.
This campaign received 11 million impressions, with 61 influencers participating, as well as 227 social placements.