Fogo de Chão®: Undress Clothes
To drive reservations, Fogo de Chão introduced tearaway fashion for couples after their Valentine’s Day dinner. Posted across various social platforms, this campaign leaned into Fogo’s core tenant of discovery, with a cheeky and romantic spin for the holiday.
Taking photos Art Directed and shot by a supporting team, we created a social activation that felt visually distinct from Fogo’s day to day social channels. We used a strategic role out, including teaser posts before the official launch.
This campaign amassed 2.6M social impressions, and 186,266 engagements by using both native engagement features and teasing a chance to win a pair of Undress Clothes.
