Ace Hardware®: Best Brands

At the end of each year Ace has a large photoshoot, collecting assets of all of their top tier brands to be used in the coming year across print, web, social, and in-store. I was tasked with art directing this shoot in 2023. This mammoth task began by meeting with various departments to understand what assets we were projected to need in 2024. I then created moodboards for each set, collaborating with our partner photo studio to design 6 custom set builds. I created shot lists, including seasonality, products, set locations, and shot styling inspiration. Once sets were built and shot lists approved I collaborated onset with photographers and stylists, directing and approving compositions, product placement and model styling to create brand cohesion. In total we captured over 250 photos showcasing Ace’s Best Brands.